I think what companies don’t realise with all these sponsorships and giveaways in the blogosphere, especially in the digital parents blogs, is that it is personal. In the corporate world, if a company doesn’t want to advertise in a magazine or channel, it is a business decision, pure and simple. But in the blogging world, that kind of rejection leads to self-examination. It isn’t just business for bloggers. It becomes personal. Companies say no and the immediate reactions are: “what’s wrong with my blog?, what’s wrong with the way I write? What’s wrong with me? Is my blog not good enough?” What they don’t realise is that it becomes a heart-wrenching rejection – personal, not business. It might be business for them, but not for most of us.
I am lucky in a way because my blog isn’t my source of income so I can relax more with how I deal with this. My focus is more towards my paying freelance gigs, the Digital Parents blogazine and the DP projects. My blog is just my own little space and if I get money and recognition out of it then that’s well and good. I’ve learned to address rejections too given I’ve had over 500 job rejections since coming to Australia (not a joke). So when I don’t get invited to Bloggers Brunch or brand events, that’s fine. I know my blog’s place in the blogosphere and I’m fine with it. If I feel I need to take it a notch higher, I might start to think things through but for now, I’m okay.
The thing is, it’s not the same with a lot of other bloggers out there. They see the big ones getting sponsorships, free things, free flights, free accommodation, and it starts to get to them. Sometimes resentment builds up, self-doubt, anger, bitchiness – the usual triad of negativity. It can be worse given that most of us people behind the screens are already ripe with self-deprecation. It’s like lighting a match in a fireworks factory.
Do we try to toughen up? Just suck it up? It is all part of the game after all right? For the companies, I hope you realise you’re dealing with individual people, some of us hormonal too. For the bloggers, try not to take it too personally. Instead, take the experience as a challenge to improve on yourself and your blog. Or maybe just have a glass of bourbon and punch the daylights out of your punching bag – like me.